Recently I received the advice from a dear friend to be more of an asshole again. Well, here goes.
Apple, what are you doing? iCloud, iTunes Match, iOS 5.0.1, all shit.
iCloud; I don’t understand it. How does it work, why do I need to know how it works? Why isn’t it immediately clear what iCloud does?
iTunes Match; why can’t I just stream all my songs? Why do I have to upload my songs, while you already have most of the songs in your library anyway? Why can’t I share my songs, discover new music through what others share? Why can’t I have a subscription and do I still have to pay per song?
iOS 5.0.1; why is my battery not going all the way to 100% anymore after the upgrade?
Are all these annoyances indicators that Apple is loosing its touch? I don’t know. What I do know is that Apple doesn’t have it in its DNA to create real solutions to most of these problems. Apple’s DNA is all about the closed software/hardware/experience system. What they need to do is combine that system with strategic partnerships or more strategic acquisitions and refocus themselves on their core business, the platform. The advice Jobs gave Page (Google) should be taken at heart within Apple. I think Apple should focus on creating the basic platform (software/hardware/experience) for others to build upon. Right now they want to do it all, while most of those (open) initiatives are not in their (closed) DNA.
iCloud: get rid of your iWorks software and partner with Google Apps and/or Facebook
iTunes: go back to the core (the platform), buy Spotify, partner with Facebook and Netflix
iOS 5.0.1: get your act together, focus on the platform
On top of that, use your platform to create real change. Make your partners think different again. The movie and record industry are slipping back into their old tricks and habbits. Use your refocused energy to pull them in line again, so they can get back on track, a track that will give us world wide rights management, subscription services, streaming anywhere anytime.
You’re good at knowing what the customer doesn’t know he/she wants. Now you just have to become good again at knowing what the customer does know he/she wants.










